The Story of

Sims Zirbe

Competition Drives Creativity

It all begins with an idea. A friendly Austrian office competition, transformed into a way for us to share a new-found passion with those we love the most.

Our Zirbe Schnaps mission started on the 1st of August 2024 in Salzburg: Finding the right base ingredients at the “Schrannemarkt” in Salzburg. We found the perfect “Zirbenzapfen”

Back home in Kattenvenne we cut the very very sticky Zirbenzapfen (x40) and mixed them with Vodka as our base alcohol. Everything was filled in 3 glass jars - each hold 2 Liters.

3 weeks later (25th of August) - Testing Phase: To make the Zirbe OUR special Zirbe, we had to mix it with different ingredients such as Kandiszucker, Vanilla, Rum. To find the right proportion, we filled 7 smaller jars and mixed the base (Zirbe x Vodka) with different ingredients. And then: Had to wait again.

The following 4 weeks we had test (and drink, test (and drink), teeeeeeest and driiiink!

September 20th: We finally found the perfect mix for OUR Zirbenschnaps. And we had to find a name for it now too:
SIMS Zirbe Schnaps was born.

Getting the bottles even smaller: Filling it all into smaller bottles, we had to ask for some help. It was already the 24th of September. Thank you Mom and Carina!

Upsi: Some more drinking of course.

For the final bottles we also needed a label of course and the QR-codes. These we added last - on the 8th of October.

Our homemade SIMS Zirbe Schnaps is now ready. After 10 weeks of preparation we hope, everyone will enjoy it. Cheers and thanks for being part of this journey with us!

CHEERS!